Here's to Sheldon Cohen

It was with great sadness that I read about Sheldon's murder this week. The Times quite rightly had an article titled "Sheldon was a Legend"

My wife and I met Sheldon at last year's Endeavor panels, where he's been helping high impact entrepreneurs to make an even bigger impact on the South African landscape. On the first night we sat at a table with Sheldon, and spoke about appliances, sports, children and all sorts. Over the next few days we had a few drinks together and he regaled me with wisdom learned from both good and bad experiences.

It struck me how incredibly down to earth he was and the respectful way he treated me, even though I'm just a small upstart entrepreneur and he's been running a listed business with a R500 million market cap!

Since then every time I saw one of AMAP's products on a store shelf, I remembered Sheldon and the amazing impression he made on me within a few short days.

Sheldon, I will never forget you. You have achieved immortality in my mind. And I'm sure you'd have a good chuckle about the fact that I'll be reminded of you every time I switch on our Russell Hobbes kettle for a cup of tea.