Had a long discussion with Hugh Macleod about Stormhoek (an isolated South African winery that is going BIG in the UK and US) and its very unique marketing campaign.
Hugh's 'unique selling proposition' is cartoons on the back of business cards. Simple concept, yet Hugh has been noted in the Financial Times as the UK's Most Influential Blogger!
Here's the cartoon he did on my Skyrove card:
2 comments:
Henk! escaped my screens for a few days and made it back before terrible DT's set in. So now I can say YAY! what a delight it was to meet you :) thanks so much for coming to share dinner with us too.
It always inspires great big smiles when I encounter people with a huge sense of play coupled with a dazzling mind. Hope we get to see much more of your fine Henk self soon
Hey Henk.
At the geeky girl dinner in London I picked up a few business cards and two of them had Hugh Mcleod's drawings on the back.It doesn't actually say who it is by but there is no mistaking his style. On the one card it said 'the market for something to believe in his infinite' and on the other 'We need to talk. After that, you need to shut up' along with some interesting doodling. Very fresh.
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