Best Web Design for Insurance Company

I did some research today (briefly) on Pet Insurance when I came across Petplan Australia.

Anyone who's applied for insurance online knows that it's a time consuming schlep. Petplan Australia really seems to have put a lot of very clever thought into usability and the result is a true gem of a website!

Let me show you the ways:



This is the homepage. First off, big and bold sections so you can quickly find what you are looking for. Even a nice big Contact section! These guys have clearly read Seth Godin's "Knock Knock". The site is also much more 'cutesie' than its competitors. This is important, as pet lovers will be buying insurance to get a warm and fuzzy feeling to start with. The web designers here show a strong understanding of the wants and desires of the client visiting the site!

Contrast this with Suncorp's pet insurance webpage.

Next I clicked on the 'get quote now' button.



Notice how they clearly tell you at what step of the process you are as well as showing a progress bar. What's also great here is that they don't ask you to fill out a form at the first step. They say: "Hey, we're gonna assume some things for now to help speed up the process."



Step 2 asks you to select your plan. 3 simple choices!



At Step 3, they already tell me how much it's going to cost. Only now do they ask me for my contact details as well as my dog's name and age.



Step 4 and they start getting a little bit more personal. I found the question "List the activities that the Dog is used for" a bit funny.



Step 5 asks you to confirm everything so far before going onto Step 6 to fill out your payment details and Step 7 to give you confirmation.

Notice that at each step the "What's covered for dogs..." section is consistent. This is a question that people will very likely ask multiple times throughout the process!

Petplan Australia's web designers did an absolutely brilliant job and for the first time ever I actually enjoyed visiting an insurance company's website. The combination of understanding customers' desires and a very simple yet informative user interface ensures that they stand out head and shoulders above the competition, and the website makes you feel as if they actually care a little bit more about your animal's health.