Sales is All About the Angle

One of the great difficulties with building a complex product, is that it means different things to different people. I got a new Nokia E61 phone specifically because it has Wi-Fi amongst its many features. For many people this feature might not matter one bit, and telling them it has Wi-Fi might confuse them and steer them away from this product.

Look at this sculpture carefully:



Doesn't look like anything interesting. But apply a light source at just the right angle and have a look at the shadow it casts:



Some people will only be interested in the 'technical' details of the sculpture, but for most people out there it's actually about the shadow. In the case of software applications and services, the interface.

More pictures like this