At last week's 27dinner I had the pleasure to meet Galen Hossack, who together with Daryn Smith is the co-founder of LoadTheShow.
Here's how 'LoadTheShow' works:
You register as a user. You download free music. The artist receives R2 every time you download their songs. This is paid for by advertisers.
Now that's a simple yet clever business model!
It does raise some sustainability questions. Overseas the typical rate per 1000 impressions is $25 or R175, so every song that gets downloaded needs to provide about 12 impressions. In South Africa, advertisers probably pay a bit more, but it could still equate to a lot of advertising noise. In the short term, LoadTheShow has a daily limit of 50 downloads, on a first come first serve basis.
LoadTheShow has attracted sponsorship from Levi Jeans, and is about to launch a new website soon (the current one is very 'early stage' and somewhat too verbose)
Galen has a solid background in the music industry, as a band member, owner of a recording studio and as a partner in a music publisher. This has helped the site to "sign" 75 artists since launching in April.
If they keep adding artists and advertisers and can figure out how to make 1000s of downloads available daily, LoadTheShow could well be another great South African success story!
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