It's too early to be statistically significant, but in the few days that the change has been there, Hotspot Provider 'Sign Ups' have increased 150%! *
I've wanted to do this for a while, simply to save time and save some people from that one click that might just cause them RSI.
I discussed this change with Axel, our intern, and he mentioned something interesting: Apparently, a website that allows users to sign in on the homepage is more 'sticky'. People who aren't members of the site, will feel part of the 'outcrowd' and will be more interested to find out more in order to become part of the 'in' crowd.
Furthermore, if you have a username/password login section on your site, it looks like there actually MUST be other people using your service!
Is this general knowledge? Has everyone always known this but I've only figured it out now? Does anyone actually find it annoying that some websites make it clear that you won't be 'cool' until you register and they would rather be part of the 'outcrowd'?
*(Admittedly, there were some changes made to our explainer page a few days earlier, and maybe the effects were only being felt now. My best guess is that the combination of the two changes might have had an exponential effect)
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